Bunnie Xo net worth has become a popular topic among fans eager to know how the vibrant media personality built her fortune. Known for her confidence, humor, and unapologetic authenticity, Bunnie Xo has turned her life story into an empire of success. From her hit podcast Dumb Blonde to her influential presence on social media, she has transformed her brand into a source of inspiration for many.
As the wife of country-rap star Jelly Roll, Bunnie Xo has built a powerful platform that showcases her entrepreneurial spirit, charm, and resilience — all of which have played major roles in shaping her wealth and fame.
Who is Bunnie Xo
Bunnie Xo, also known as Bunnie DeFord, is an American podcast host, model, and social media influencer best known for her podcast Dumb Blonde. She is also widely recognized as the wife of country-rap artist Jelly Roll. Through her humor, openness, and confidence, she has become one of the most popular figures in entertainment podcasts and online media. Over the years, her charm, creativity, and entrepreneurial drive have helped grow her personal brand — making Bunnie Xo net worth a subject of great curiosity among fans.
| Full Name | Bunnie DeFord (Bunnie Xo) |
|---|---|
| Date of Birth | January 21, 1980 |
| Age (as of 2025) | 45 years old |
| Birthplace | Nashville, Tennessee, USA |
| Nationality | American |
| Zodiac Sign | Aquarius |
| Occupation | Podcast Host, Model, Entrepreneur, Influencer |
| Famous For | Dumb Blonde Podcast & marriage to Jelly Roll |
| Spouse | Jelly Roll (Jason DeFord) |
| Children | Stepmother to Bailee Ann and Noah Buddy DeFord |
| Height | 5 feet 9 inches (175 cm) |
| Weight | 135 lbs (61 kg) |
| Eye Color | Green |
| Hair Color | Blonde |
| Body Type | Curvy and Fit |
| Net Worth (2025) | Estimated $5 million – $6 million |
| Religion | Christian |
| Residence | Nashville, Tennessee, USA |
Early Life
Bunnie Xo was born on January 21, 1980, in Nashville, Tennessee, USA. Growing up, her early life wasn’t easy. She faced several personal challenges, including a difficult upbringing that shaped her resilience. Bunnie has often shared that her past taught her to be independent and self-reliant, qualities that later helped her succeed in business and entertainment.
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Before fame, she worked various small jobs to make ends meet and gradually transitioned into modeling and social media. Her early life experiences gave her the motivation to pursue success on her own terms, turning hardships into opportunities.
Her authenticity and courage to discuss her struggles have made her relatable to fans, allowing her to build a loyal audience and contribute to Bunnie Xo net worth through multiple income sources.
Education
Information about Bunnie Xo’s formal education is relatively private, as she prefers to keep that aspect of her life low-key. However, it’s believed that she completed her schooling in Tennessee before pursuing creative and business ventures.
Her real education came from life experiences — learning to navigate the entertainment industry, build her brand, and create a platform where she could speak freely about topics many shy away from. This blend of street smarts, charisma, and business instinct has been instrumental in growing her success and expanding Bunnie Xo net worth over the years.
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Relationship
Bunnie Xo’s love story with Jelly Roll, the popular country-rap artist, has captured the hearts of millions. The two met during one of Jelly Roll’s shows in Las Vegas around 2015, and their chemistry was instant. They tied the knot in 2016, and since then, the couple has been inseparable.
Bunnie often supports Jelly Roll at concerts and public events, standing by him through both personal and professional ups and downs. Their relationship is built on trust, laughter, and genuine affection, which fans often describe as “relationship goals.”
She also became a loving stepmother to Jelly Roll’s two children, Bailee Ann and Noah Buddy DeFord, further highlighting her nurturing nature. Her strong family ties and unwavering support for her husband have also contributed to her public image and growing fame, factors that continue to influence Bunnie Xo net worth positively.
Career
Bunnie Xo’s career journey is as bold and diverse as her personality. She started as a model and quickly gained attention for her stunning looks and confident presence. Over time, she transitioned into the world of entertainment, founding her hit podcast, Dumb Blonde.
Podcast Success
Her show Dumb Blonde explores deep, raw, and often hilarious conversations with guests from various industries. It covers everything from relationships and pop culture to mental health and personal growth. The podcast has millions of streams and has become one of her major sources of income, significantly boosting Bunnie Xo net worth.
YouTube and Social Media
In addition to podcasting, Bunnie runs a successful YouTube channel, where she posts interviews, vlogs, and behind-the-scenes content. Her YouTube content connects with fans who appreciate her openness and sense of humor. Across Instagram and TikTok, she has millions of followers who engage with her lifestyle posts and motivational content.
Business Ventures
Bunnie is also an entrepreneur. She has leveraged her fame to launch multiple business collaborations, merchandise, and brand endorsements. Her ability to connect with fans on a personal level has made her a trusted influencer, driving steady revenue streams that contribute to Bunnie Xo net worth.
Collaborations with Jelly Roll
Her partnership with Jelly Roll has also opened new opportunities. Together, they’ve appeared on several talk shows and events, enhancing their public profiles. Bunnie’s role as both a supportive wife and independent entrepreneur has earned her respect in entertainment and media circles.
Family
Family plays a huge role in Bunnie’s life. She often describes Jelly Roll and their children as her biggest source of motivation. Despite not being Bailee Ann and Noah’s biological mother, she has embraced them wholeheartedly, proving that love goes beyond blood.
Bunnie frequently shares heartfelt family moments on social media, showing the world the importance of togetherness, resilience, and unconditional love. These strong family bonds reflect her down-to-earth personality, helping her connect with audiences worldwide — another reason why Bunnie Xo net worth continues to grow as her fan base expands.
Bunnie Xo Net Worth
As of 2025, Bunnie Xo net worth is estimated to be around $5 million to $6 million. Her wealth comes from multiple income streams, including her podcast, YouTube channel, brand sponsorships, modeling, and various business ventures.
Her show Dumb Blonde generates significant ad revenue and sponsorship deals. Additionally, her large social media following allows her to earn through partnerships with brands and exclusive collaborations.
She also earns from public appearances, product lines, and joint ventures with Jelly Roll. The couple’s growing influence in entertainment ensures that Bunnie Xo net worth will likely increase in the coming years as she continues expanding her brand.
| Source of Income | Estimated Contribution to Net Worth |
|---|---|
| Podcast (Dumb Blonde) | 30% |
| YouTube and Social Media | 25% |
| Brand Deals and Endorsements | 20% |
| Business Ventures | 15% |
| Modeling and Appearances | 10% |
Bunnie’s approach to business — combining authenticity, humor, and empowerment — has helped her stay relevant in an ever-changing industry. Her audience trusts her because she is genuine, which has translated into long-term financial growth.
Social Links
Bunnie Xo is highly active across social platforms, where she shares updates about her life, family, and projects.
Her engaging personality and interactive approach have helped her maintain millions of followers across platforms. These social networks are not just communication tools — they’re key assets that contribute significantly to Bunnie Xo net worth through sponsorships and collaborations.
Physical Appearance
Bunnie Xo is known for her stunning looks and bold style. She stands at around 5 feet 9 inches (175 cm) tall and weighs approximately 135 lbs (61 kg). She has blonde hair, green eyes, and numerous tattoos, which have become part of her signature appearance.
Her style blends glamour with confidence — from red-carpet outfits to casual streetwear, she embraces individuality and encourages others to do the same. Her beauty, confidence, and charisma not only make her a fashion inspiration but also strengthen her public image, contributing to her influence and overall brand value, which directly ties into Bunnie Xo net worth.
| Attribute | Details |
|---|---|
| Height | 5’9” (175 cm) |
| Weight | 135 lbs (61 kg) |
| Hair Color | Blonde |
| Eye Color | Green |
| Tattoos | Multiple visible designs |
| Style | Glamorous and bold |
Conclusion
Bunnie Xo’s journey from a challenging childhood to becoming a successful entrepreneur and media personality is nothing short of inspiring. She has built a strong personal brand rooted in authenticity, empowerment, and humor. Through her podcast, social media presence, and business ventures, she has achieved impressive financial success.
Her story shows how determination and self-belief can transform one’s life. Bunnie Xo net worth is a reflection of her hard work, creativity, and ability to connect with people on a deeper level. Whether she’s hosting her podcast, collaborating with Jelly Roll, or inspiring fans online, Bunnie continues to prove that success is possible when you stay true to yourself.
