When it comes to viral success stories in the music industry, few names stand out like Soulja Boy. From becoming a teenage sensation with the chart-topping hit “Crank That” to building his brand as an entrepreneur, Soulja Boy has remained a powerful figure in entertainment and online culture. Over the years, fans and financial analysts alike have followed his journey closely, often wondering about Soulja Boy net worth.
Who Is Soulja Boy?
Soulja Boy, whose real name is DeAndre Cortez Way, is a famous American rapper, record producer, actor, and entrepreneur. He gained worldwide fame with his hit song “Crank That (Soulja Boy)” in 2007, which went viral on YouTube and topped the Billboard Hot 100 chart. Besides music, Soulja Boy is known for being one of the first rappers to successfully use the internet and social media to launch and grow a music career.
Over the years, he has built a name not only in music but also in business, making headlines for launching gaming consoles, fashion brands, and more. Many fans and financial observers are curious about Soulja Boy net worth and how he continues to make money.
| Full Name | DeAndre Cortez Way |
|---|---|
| Stage Name | Soulja Boy |
| Date of Birth | July 28, 1990 |
| Birthplace | Chicago, Illinois, USA |
| Profession | Rapper, Producer, Entrepreneur |
| Nationality | American |
| Height | 5 feet 9 inches (175 cm) |
| Children | 1 son (born 2022) |
| Genres | Hip-hop, Trap, Pop-rap |
| Years Active | 2004 – present |
| Estimated Net Worth | $10 million – $30 million (2025) |
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Early Life
Soulja Boy was born on July 28, 1990, in Chicago, Illinois. When he was six years old, he moved with his family to Atlanta, Georgia, where his passion for rap music began. By the time he was 14, he had relocated again to Batesville, Mississippi, to live with his father.
His dad provided him with a recording studio at home, where Soulja Boy started creating beats and recording songs. He used the internet to share his music through websites like SoundClick and later YouTube, which was a smart move that helped launch his career at a young age.
Education
Soulja Boy attended South Panola High School in Mississippi, but his primary focus was always music and technology. There’s limited public information about whether he completed school or pursued higher education.
However, what he lacked in formal education, he made up for in digital skills and marketing knowledge. His early understanding of platforms like YouTube, MySpace, and SoundClick helped him gain fame before social media became the norm.
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Relationship
Soulja Boy has been linked with several women over the years. He has dated models and public figures, including Teddy Riley’s daughter Nia Riley, who appeared with him on VH1’s reality show “Love & Hip Hop: Hollywood.” Their on-and-off relationship often made headlines, but they eventually split.
More recently, Soulja Boy has kept his love life private. In 2022, he welcomed a baby boy, which he shared with fans on social media. While he has not revealed the name of the baby’s mother publicly, he appears to be enjoying fatherhood.
As of now, Soulja Boy is not married and has not confirmed being in a current relationship.
Soulja Boy Net Worth and Career
Soulja Boy’s career officially began in 2007 with the release of “Crank That (Soulja Boy).” The track became a cultural phenomenon with its catchy beat and dance, becoming the first YouTube-driven song to reach number one on the Billboard Hot 100. It stayed at the top spot for seven weeks.
His debut album, “Souljaboytellem.com,” went platinum. He followed it with more albums and hit singles like:
- “Kiss Me Thru the Phone”
- “Turn My Swag On”
- “Pretty Boy Swag”
In addition to music, Soulja Boy explored acting and business. He launched SODMG (Stacks on Deck Money Gang), his record label. He also attempted to enter the gaming world with SouljaGame, a game console that faced controversy due to copyright issues.
Despite ups and downs, Soulja Boy has remained a relevant figure in the entertainment world. His smart use of digital platforms and bold personality have kept him in the spotlight.
Family
Soulja Boy keeps much of his family life private. He was raised primarily by his father, who supported his musical dreams by building him a home studio. His mother and siblings have largely stayed out of the public eye.
In 2022, Soulja Boy shared the happy news of becoming a first-time father. He posted sonogram photos and baby shower clips on social media, showing how excited he was to welcome his son. He hasn’t shared much about his child’s mother, choosing to keep that part of his life low-key.
Family has played an important part in his life, especially in his early days when his father invested in his future.
Soulja Boy net worth
Now let’s get to the most asked question: What is Soulja Boy net worth in 2025?
As of this year, Soulja Boy net worth is estimated to be around $10 million to $30 million, depending on the source. The wide range in estimates is due to the different income sources he has. Let’s break it down:
| Source of Income | Estimated Earnings |
|---|---|
| Music sales & royalties | $5–8 million |
| YouTube & Streaming | $1–3 million annually |
| Business ventures | $2–5 million |
| Appearances & tours | $1–4 million annually |
| Endorsements | $500,000–$1 million |
Much of Soulja Boy net worth comes from his early hit singles, which still generate royalties. His YouTube channel and social media pages are also monetized, adding steady income. He has over 7 million followers on Instagram and 5 million on TikTok.
Soulja Boy has also invested in real estate and cryptocurrencies, which may contribute to his future wealth. His unpredictable but entrepreneurial spirit keeps fans curious and investors watching.
Social Links
Soulja Boy has always stayed ahead when it comes to using social media. You can find him actively posting music, lifestyle content, and business promotions.
Here are his main social media platforms:
Through these platforms, fans can see the lifestyle that reflects Soulja Boy net worth, including luxury cars, jewelry, and designer clothes.
Physical Appearance
Soulja Boy has a slim build and stands at approximately 5 feet 9 inches tall (175 cm). He weighs around 148 lbs (67 kg). His look is well-known in the hip-hop world—he’s often seen wearing flashy jewelry, designer clothes, and trendy hairstyles.
He has numerous tattoos, including facial ink that has become part of his signature appearance. His style has evolved, but he has always embraced bold fashion choices that reflect his energetic personality.
Frequently Asked Questions
What is Soulja Boy net worth in 2025?
As of 2025, Soulja Boy net worth is estimated to be between $10 million and $30 million, depending on the source. His income comes from music royalties, YouTube revenue, brand deals, tech products, and live appearances.
How did Soulja Boy make his money?
Soulja Boy made most of his money through hit singles like “Crank That,” YouTube monetization, digital music sales, and his record label. Business ventures such as gaming consoles, fashion, and endorsements also add to Soulja Boy net worth.
Is Soulja Boy still making money today?
Yes, Soulja Boy continues to make money through streaming platforms, social media content, merchandise, and touring. He actively promotes his brand online, which helps grow Soulja Boy net worth year after year.
Conclusion
Soulja Boy net worth is a reflection of his long-standing impact on the music and digital world. From a teenage rapper uploading songs online to becoming a trendsetter in both entertainment and business, Soulja Boy’s journey is nothing short of inspiring.
He changed the way artists use the internet and was among the first to go viral on YouTube. With millions of fans and multiple income streams, he continues to stay relevant in a fast-moving industry. Whether through music, fashion, or technology, Soulja Boy net worth keeps growing as he reinvents himself for each new generation.
